Expert warns e-commerce now pits local merchants against manufacturers worldwide
Technology expert Samir Estefan said on Sala De Prensa Blu that technology is an "authentic transformation of the economy," driven by the convergence of the internet, mobile phones and social media. According to Estefan, about 90% of people start their search for products or services online, so having only a physical presence leaves merchants at a disadvantage. He argued that e-commerce has erased local borders: a shoe seller in Bucaramanga competes with manufacturers around the world.












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