The AI used by Brazilian football could reach Colombia in 2027

TechnologyInternationalEl ColombianoOct 31, 2026, 2:47 PM45 s readAI summary

Brazilian company Somos Young, which develops AI chatbots for football clubs, plans to enter Colombia in 2027. Its founder, Henrique Borges, worked with Cruzeiro, Ronaldo Nazário's club, where fan service went from between 70 and 80 people to just eight. It also works with Corinthians, Gremio, Vasco da Gama, Bahia City, Vitória and Curitiba. In Colombia it has no contact with clubs yet, but aims to approach teams with large fan bases such as Nacional, América de Cali, Millonarios and DIM.

In 45 seconds

Somos Young, a Brazilian AI company, expects to reach Colombia in 2027 and approach Nacional, América de Cali, Millonarios and DIM.
At Cruzeiro, customer service went from between 70 and 80 employees to eight after implementing the AI chatbot.
With Vasco da Gama it sold tickets worth 2.3 million dollars in a single day, and with Corinthians it serves one million fans per month.

Read the full story at El Colombiano

IASummary generated by artificial intelligence from a story by El Colombiano. It may contain errors: the original source prevails.

inteligencia artificial
fútbol
Brasil
chatbots
Colombia

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The AI used by Brazilian football could reach Colombia in 2027

In 45 seconds

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