Sura invests COP 15 billion in an AI platform to bring insurance to more Colombians

TechnologyColombiaEl TiempoOct 29, 2026, 1:30 PM40 s readAI summary

Seguros Sura invested 15 billion pesos in Escala CRM, a platform developed with technology company Escala that brings together policy information previously scattered across Excel files, emails and WhatsApp, and which uses artificial intelligence to automate repetitive tasks. The tool is already used by 1,400 advisors out of a network of about 4,600, and records 145,000 quotes and more than 230,000 integrated policies. It includes Otto, an assistant that anticipates renewals and sends notifications by email and WhatsApp.

In 40 seconds

Sura allocated 15 billion pesos to the Escala CRM platform, developed with technology company Escala.
The tool is used by 1,400 advisors out of a network of about 4,600 and has logged 145,000 quotes and more than 230,000 integrated policies.
Otto, the AI assistant, analyzes the portfolio, anticipates renewals and automates notifications by email and WhatsApp.

Read the full story at El Tiempo

IASummary generated by artificial intelligence from a story by El Tiempo. It may contain errors: the original source prevails.

seguros
inteligencia artificial
Sura
Escala
fintech

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Sura invests COP 15 billion in an AI platform to bring insurance to more Colombians

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