OpenAI launches verified 'Business Agents' inside ChatGPT in beta

TechnologyInternationalThe VergeNov 10, 2026, 1:00 PMAI summary

OpenAI announced a beta feature that lets users chat inside ChatGPT with verified 'Business Agents' representing a brand, for example to compare products. It will be available first to 'eligible' e-commerce and online service businesses in the United States. Companies can set their agent's instructions and business context, and claim and verify their organization through Business Hub, which also offers insights such as mentions and discovery topics in ChatGPT.

In 30 seconds

Business Agents are verified agents that represent a brand inside ChatGPT.
The launch is in beta and starts with eligible e-commerce and online service businesses in the US.
Businesses set their agent's instructions and business context.

Read the full story at The Verge

IASummary generated by artificial intelligence from a story by The Verge. It may contain errors: the original source prevails.

OpenAI
ChatGPT
agentes de IA
comercio electrónico

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OpenAI launches verified 'Business Agents' inside ChatGPT in beta

In 30 seconds

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Keep reading

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