European Commission proposes Digital Fairness Act to strengthen online consumer protection
The European Commission presented its proposal for a Digital Fairness Act, an update of EU consumer protection rules to ensure the same level of protection online and offline. It includes banning misleading interfaces, requiring clear and transparent pricing, allowing users to switch off addictive design features, restricting personalised ads aimed at minors and making it easier to cancel subscriptions. In parallel, it proposes revising the CPC Regulation so the Commission can investigate large-scale cases and fine up to 6% of a company's worldwide annual turnover.
In 40 seconds
- The proposal bans manipulative marketing tactics, such as falsely claiming a product is about to sell out.
- It requires clear and transparent pricing, including payments with in-app virtual currencies and dynamic pricing.
- Consumers will be able to switch off addictive design features and will find it easier to cancel digital subscriptions.
Read the full story at El Derecho
IASummary generated by artificial intelligence from a story by El Derecho. It may contain errors: the original source prevails.
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