• TRM (USD/COP)COP 3,235.59 +1.65% +COP 52.60Colombia's official exchange rate (Financial Superintendence), valid Nov 4 to Nov 4
  • EuroCOP 3,617.08 +1.72% +COP 61.02Reference: TRM crossed with the European Central Bank rate of Nov 3; not the market quote
  • Mexican pesoCOP 173.98 +3.35% +COP 5.64Reference: TRM crossed with the European Central Bank rate of Nov 3; not the market quote
Quilla NewsFinance & Technology
ENES

Gartner: only 11% of consumers would let AI decide their purchase

TechnologyInternationalEl Ecosistema Startup35 s readAI summary
Image: El Ecosistema Startup

A Gartner study published in May 2026, surveying 322 U.S. consumers in January of that year, found that only 11% would be willing to let AI make the purchase decision for them. 31% would accept AI narrowing options for household items and 28% for personal electronic devices. The report concludes that consumers use AI to research and compare, but keep the final decision.

In 35 seconds

  • Only 11% of U.S. consumers surveyed by Gartner would let AI decide the purchase for them.
  • 31% would accept AI narrowing options for household items and 28% for personal electronic devices.
  • The study surveyed 322 U.S. consumers in January 2026 and was published in May of that year.
Read the full story at El Ecosistema Startup

IASummary generated by artificial intelligence from a story by El Ecosistema Startup. It may contain errors: the original source prevails.

Comments

Be respectful. Comments reported by several people are hidden until a moderator reviews them.

You do not need an account to read, only to comment. Sign in with a code sent to your email or with your Google account. We only show the name you choose, never your email.

    Keep reading