96% of travelers would switch their favorite brand if AI offered a faster process, Accenture says
An Accenture study based on a survey of more than 5,000 travelers in 12 markets indicates that 96% would abandon their preferred travel brand if another provider offered a significantly easier and faster experience, and that 91% would pay more to reduce the time and effort of planning a trip. 94% describe the booking process as complex and more than 83% abandon a purchase due to payment problems. Agentic AI is beginning to influence the discovery and choice of airlines and hotels.
In 40 seconds
- 96% of respondents would leave their preferred travel brand for another with an easier and faster process.
- 91% would be willing to pay more to reduce the time and effort of planning and managing a trip.
- 94% consider the booking process moderately or very complex, and nearly two-thirds use four or more platforms before buying.
Read the full story at Infobae
IASummary generated by artificial intelligence from a story by Infobae. It may contain errors: the original source prevails.
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