Toyota revives Scion with the KEI-01, a 'kei truck' for the US

TechnologyInternationalArs TechnicaNov 11, 2026, 10:25 AMAI summary

Toyota announced the return of its Scion brand, now as "Scion by Toyota", with the KEI-01, a truck the size of a Japanese "kei" vehicle. The model will be classified as a low-speed vehicle, capped at 25 mph (40 km/h), and will initially be sold only to fleets. It will arrive as knock-down kits at Toyota's Indiana plant, adding 50 jobs in mid-2027. Pricing has not been announced.

In 35 seconds

Toyota relaunches Scion as "Scion by Toyota" with the KEI-01, alongside the SxS and BKE concepts.
The KEI-01 will be a low-speed vehicle: it cannot exceed 25 mph (40 km/h).
At launch it will be sold only to fleets and will be available only in right-hand drive.

Read the full story at Ars Technica

IASummary generated by artificial intelligence from a story by Ars Technica. It may contain errors: the original source prevails.

Toyota
Scion
vehículos eléctricos
movilidad
EE. UU.

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Toyota revives Scion with the KEI-01, a 'kei truck' for the US

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