The Spanish engineer leading the IOC's AI agenda: from cyberbullying of athletes to supporting judges
Alejandro Merino-Madrid, a 39-year-old aerospace engineer from Logroño, joined the International Olympic Committee in 2024 to lead its Olympic AI Agenda. The project includes a system that detects cyberbullying against athletes, an guidance app for athletes in the Olympic Village, tools that help judges spot objective infractions and tablet-based tests to scout young talent in Dakar. Of 2.4 million interactions examined at this year's Winter Games, 10,200 were hate messages.
In 40 seconds
- Merino-Madrid has led the IOC's Olympic AI Agenda since 2024, after working in the aeronautics, aerospace, automotive and semiconductor sectors.
- The IOC is developing a "sentinel" that monitors social media and links reported content to the specific rule each platform's content violates to speed up removal.
- At this year's Winter Games, 2.4 million interactions were examined and 10,200 turned out to be hate messages.
IASummary generated by artificial intelligence from a story by MARCA. It may contain errors: the original source prevails.




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