The Guardian's AI chief warns over Big Tech's growing power over media

TechnologyInternationalLa NaciónOct 28, 2026, 7:01 AM40 s readAI summary

Caspar Llewellyn Smith, Chief AI Officer at The Guardian, says artificial intelligence will be "the biggest change the media will experience in our lifetime". His main concern is that news organizations end up ceding to Big Tech the control of distribution and of how their content is interpreted. The Guardian published principles on generative AI in 2023 and has an interdisciplinary AI Council, operating principles, risk assessment and mandatory training. Llewellyn Smith will be a keynote speaker at Media Party 2026, held October 29-31 in Buenos Aires.

In 40 seconds

Llewellyn Smith, The Guardian's Chief AI Officer, says AI will be the biggest change media will experience
He warns of the risk that tech companies control distribution and the interpretation of content
The Guardian published principles on generative AI in 2023 and keeps them under permanent review

Read the full story at La Nación

IASummary generated by artificial intelligence from a story by La Nación. It may contain errors: the original source prevails.

inteligencia artificial
medios
The Guardian
gobernanza de IA
Media Party

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The Guardian's AI chief warns over Big Tech's growing power over media

In 40 seconds

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