Tamagotchi turns 30 and Bandai Namco targets Colombia and Latin America with licensing and stores
Bandai Namco aims to consolidate Tamagotchi as the leading kawaii and youth electronics brand in Latin America, with the goal of becoming number one in the region by 2030, according to César Muratalla, director of marketing, sales and licensing for Mexico and Latin America. The strategy includes licensing in apparel, stationery and consumer goods, partnerships with Dairy Queen and Casetify, entry into Miniso and a presence at Liverpool. As of July 2025 the company had distributed 100 million units worldwide. The brand began its regional expansion in Brazil and is eyeing Chile, Argentina, Colombia and Ecuador.
In 45 seconds
- Bandai Namco wants Tamagotchi to be the number one kawaii and youth electronics brand in Latin America by 2030
- The strategy includes licenses in apparel, stationery and consumer goods, partnerships with Dairy Queen and Casetify, and entry into Miniso
- As of July 2025, 100 million units had been distributed worldwide
Read the full story at El Colombiano
IASummary generated by artificial intelligence from a story by El Colombiano. It may contain errors: the original source prevails.
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