State of Digital 2026: 37% of Salvadorans surveyed already use AI tools
The State of Digital 2026 study, produced by agency QUDOX with more than 1,000 nationwide responses in El Salvador, found that 37% of respondents use artificial intelligence tools; of that group, 22% discovered a brand, product or service through the answers of these platforms and 19% changed a planned purchase decision. The report also measured that TikTok reached 39% versus 36% for Facebook among participants.
In 30 seconds
- 37% of Salvadoran respondents use AI tools, according to QUDOX.
- 22% of AI users discovered a brand or product that way and 19% changed a purchase decision.
- TikTok (39%) surpassed Facebook (36%) in consumption among study participants.
IASummary generated by artificial intelligence from a story by El Ecosistema Startup. It may contain errors: the original source prevails.




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