Sonos opens controlled beta of its AI voice control to avoid another app fiasco

TechnologyInternational9to5MacNov 4, 2026, 7:04 AMAI summary

Sonos is preparing Sonos 27voice, an update that will enable natural-language voice control through the "Hey Sonos" wake word. After the failed 2024 app redesign that cost then-CEO Patrick Spence his job, the company is opting for a closed beta: access by request only, limited spots and US customers only, with a launch planned for next year.

In 35 seconds

Sonos 27voice will allow music commands and information searches in natural language using the "Hey Sonos" wake word.
Beta access is by request only, with limited spots and exclusive to US customers; approval is not guaranteed.
The company aims to avoid a repeat of the 2024 app redesign, which removed features, affected older speakers and led to the departure of CEO Patrick Spence.

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Sonos
inteligencia artificial
asistentes de voz
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Sonos opens controlled beta of its AI voice control to avoid another app fiasco

In 35 seconds

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