Showroomprivé pivots to premium and technology to return to profit
Showroomprivé, the French private-sale platform for discounted brands, is seeking to return to profitability after two "very tough" years. Sales value fell from 1 billion euros in 2023 to almost 893 million last year, and group revenue dropped more than 17% to 559 million, with EBITDA and net profit in the red. The company cut its logistics network from 12 platforms to two, reduced about 10% of its roughly 1,000-strong workforce and is betting on higher-end brands and technology.
In 40 seconds
- Sales fell from 1 billion euros in 2023 to almost 893 million last year; group revenue dropped more than 17% to 559 million
- The company cut its logistics network from 12 platforms to two and reduced about 10% of a workforce of around 1,000
- It stopped selling certain lines after the arrival of Chinese platforms and now prioritizes higher-end brands
IASummary generated by artificial intelligence from a story by EL PAÍS. It may contain errors: the original source prevails.





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