Santander expands its automation with AI alongside Spain's Maisa
Banco Santander is moving toward an AI-based automation model capable of executing complex processes, combining reasoning and execution, and extending those capabilities to different markets. To do so it uses, among other technologies, the platform of Spanish startup Maisa, founded in 2024 and specialized in traceable process automation. The initiative is part of One Transformation, the model with which the bank seeks to simplify and standardize operations and share technology across countries. AI is one of its main levers, with the goal of generating more than 1 billion euros of business value by 2028.
In 45 seconds
- Santander uses the platform of Spain's Maisa, founded in 2024, to automate complex processes with AI.
- Maisa's technology records every execution, which facilitates auditing and reproducing processes.
- The strategy is part of One Transformation and aims to generate more than 1 billion euros of business value by 2028.
IASummary generated by artificial intelligence from a story by Interempresas Media. It may contain errors: the original source prevails.




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