Santander, BBVA and Sabadell relaunch personal banking to hold off neobanks

FinanceInternationalExpansiónOct 25, 2026, 5:00 PM35 s readAI summary

Spain's large banks have refocused on personal banking, the segment of clients with assets between 100,000 and 500,000 euros, as a defensive move against neobanks. Santander, BBVA and Sabadell have revised their strategy with organizational changes or an expanded service offering. Digital players such as Trade Republic, Revolut and MyInvestor are gaining ground among clients with greater savings and investment capacity thanks to their product range, competitive fees and digital operations.

In 35 seconds

Santander, BBVA and Sabadell are strengthening personal banking to hold off neobanks
The segment serves clients with assets between 100,000 and 500,000 euros
Sabadell is creating a personal banking unit led by Xavier Blanquet and separating it from private banking

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IASummary generated by artificial intelligence from a story by Expansión. It may contain errors: the original source prevails.

banca
neobancos
Santander
BBVA
Sabadell

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Santander, BBVA and Sabadell relaunch personal banking to hold off neobanks

In 35 seconds

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Keep reading

IMF backs economic rescue bill as Banco de la República calls for rigor in its review

Parks and attractions in Colombia generated US$1.095 billion in 2024, according to IAAPA

President requests urgent congressional passage of fiscal adjustment bill

Oil edges lower after U.S. bombs Iran ahead of Election Day