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Samsung bets on Mini LED and a "more planned" Black Friday for the year-end close

TechnologyInternationalLa TerceraAI summary
Image: La Tercera

Samsung presented in Sao Paulo its lineup of televisions, monitors and audio for the discount season, with Mini LED TVs as the main sales driver. The company cited its own qualitative study conducted in Brazil, Mexico, Colombia and Argentina, according to which about two-thirds of consumers research and monitor prices weeks in advance, and nearly half consider Black Friday the ideal time for a major purchase.

In 35 seconds

  • Samsung named Mini LED televisions as the main sales driver for the promotional period.
  • A company study in Brazil, Mexico, Colombia and Argentina shows about two-thirds of consumers research prices in advance.
  • The brand identified three shopper profiles in the region: Tech Upgrader, Value Maximizer and Planned Deal Seeker.
Read the full story at La Tercera

IASummary generated by artificial intelligence from a story by La Tercera. It may contain errors: the original source prevails.

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