Pernod Ricard picks WTF and its AI system for two brands

TechnologyInternationalEl Ecosistema StartupOct 21, 2026, 9:03 PM35 s readAI summary

Pernod Ricard chose WTF Agency for the digital strategy and communication of its Ramazzotti Rosato aperitif and Buhero Negro fernet. The model relies on Infinity Engine, a process that integrates more than 20 artificial intelligence tools across market research, definition of communication territories, content production and results analysis, with human direction. The operation sits within Pernod Ricard's Southern Cone portfolio and deepens the agency's previous work with brands in that portfolio.

In 35 seconds

WTF Agency will handle the digital strategy and communication for Ramazzotti Rosato and Buhero Negro.
Infinity Engine connects more than 20 AI tools across four stages: research, communication territories, production and analysis.
The agency says creative judgment and direction remain with the human team.

Read the full story at El Ecosistema Startup

IASummary generated by artificial intelligence from a story by El Ecosistema Startup. It may contain errors: the original source prevails.

inteligencia artificial
marketing
Pernod Ricard
WTF Agency
bebidas

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Pernod Ricard picks WTF and its AI system for two brands

In 35 seconds

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