Pennsylvania requires labeling of AI-generated ads

TechnologyInternationalEl Ecosistema StartupOct 24, 2026, 1:51 PM40 s readAI summary

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, which requires any ad "significantly modified or generated by artificial intelligence" to carry a label. The rule covers images, video, audio and text, and the notice must appear in the same format as the piece. It applies to large and small advertisers and reaches campaigns produced outside the state that air in Pennsylvania. The law exempts parody, satire, commentary or criticism and "evidently fictitious" content.

In 40 seconds

The law requires labeling ads generated or significantly modified with AI in image, video, audio and text.
The disclosure must match the ad's format: audio for audio, text for text, video for video.
There is no revenue or employee threshold, and the obligation follows the broadcast in Pennsylvania even if the piece is produced in another state.

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IASummary generated by artificial intelligence from a story by El Ecosistema Startup. It may contain errors: the original source prevails.

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Pensilvania
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Pennsylvania requires labeling of AI-generated ads

In 40 seconds

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