• TRM (USD/COP)COP 3,235.59 +1.65% +COP 52.60Colombia's official exchange rate (Financial Superintendence), valid Nov 4 to Nov 4
  • EuroCOP 3,617.08 +1.72% +COP 61.02Reference: TRM crossed with the European Central Bank rate of Nov 3; not the market quote
  • Mexican pesoCOP 173.98 +3.35% +COP 5.64Reference: TRM crossed with the European Central Bank rate of Nov 3; not the market quote

NEO Consulting study: Prima, Habitat and Integra lead AFP visibility on ChatGPT and Gemini depending on the query type

TechnologyInternationalGestión40 s readAI summary
Image: Gestión

A NEO Consulting study analyzed the visibility of Prima AFP, AFP Integra, AFP Habitat and Profuturo AFP on ChatGPT and Gemini using its AEO Tracker tool, with queries grouped into four categories. Prima AFP leads in informational queries, AFP Habitat in comparisons and AFP Integra in transfers. On withdrawals, Prima leads on Gemini and Integra on ChatGPT. No administrator leads every category and Profuturo records the lowest visibility in the group.

In 40 seconds

  • NEO Consulting measured the visibility of four AFPs on ChatGPT and Gemini with its AEO Tracker tool between August 17 and 24, 2026.
  • Prima AFP leads informational queries and AFP Habitat leads comparisons, while AFP Integra tops transfers on both platforms.
  • On withdrawals, Prima AFP ranks first on Gemini and AFP Integra on ChatGPT.
Read the full story at Gestión

IASummary generated by artificial intelligence from a story by Gestión. It may contain errors: the original source prevails.

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