McDonald's tests value menu bundles ahead of 2027 national launch
McDonald's is testing new value menu options at nearly 1,900 restaurants after U.S. comparable sales fell 0.2% in the third quarter. CEO Chris Kempczinski said the eight-week test began in the last week of October and includes mix-and-match bundles and fixed bundles. A group of franchisees representing about 4,000 restaurants is moving forward with similar entry-level bundles. The goal is to launch a national program in early 2027.
In 35 seconds
- Value menu test at nearly 1,900 restaurants, started in the last week of October and running eight weeks
- U.S. comparable sales declined 0.2% in the third quarter
- Franchisees representing about 4,000 restaurants are moving forward with similar entry-level bundles; together the two groups represent more than 40% of the U.S. system
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IASummary generated by artificial intelligence from a story by Fox Business. It may contain errors: the original source prevails.
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