Leroy Merlin uses AI to re-engage former candidates and match them with open roles
Leroy Merlin uses CLARA, an artificial intelligence tool, to reconnect with candidates who had already shown interest in the company and match them with open vacancies. The agent holds voice conversations to update data on location, education, experience and professional interests. The project began as a pilot in June and has since reactivated more than 2,000 profiles: 1,000 expressed interest in open vacancies and 293 candidates were moved into new selection processes, with a 60% contact rate.
In 40 seconds
- CLARA, Leroy Merlin's AI agent, holds voice conversations with former candidates to update their professional profiles.
- Since the June pilot it has reactivated more than 2,000 profiles and 293 candidates entered new selection processes.
- The tool records a 60% contact rate and a satisfaction score of 9 out of 10.
IASummary generated by artificial intelligence from a story by Reason Why. It may contain errors: the original source prevails.




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