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UAO in Cali opens a lab that simulates a supermarket to study consumer behavior

TechnologyColombiaPulzo40 s readAI summary
Image: Pulzo

The Universidad Autónoma de Occidente (UAO), in Cali, set up an academic and research laboratory that simulates a real supermarket to analyze how consumers make purchasing decisions and to strengthen training for workers in the retail sector. The initiative, identified as Rita LAAB and backed by the UAO's MediaLab, studies the impact of visual and sensory stimuli: in front of a shelf, according to the cited data, the brain can receive up to 66,000 stimuli per second. The project aims to expand into hardware stores and health.

In 40 seconds

  • UAO in Cali created a laboratory that simulates a real supermarket to research purchasing decisions.
  • The project is identified as Rita LAAB and is backed by the UAO's MediaLab.
  • According to the cited data, in front of a shelf the brain can receive up to 66,000 stimuli per second.
Read the full story at Pulzo

IASummary generated by artificial intelligence from a story by Pulzo. It may contain errors: the original source prevails.

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