US FTC investigates nine companies over use of personal data to set prices and pay

FinanceInternationalCiberCubaOct 28, 2026, 8:25 PM45 s readAI summary

The US Federal Trade Commission ordered Delta, United, JetBlue, Uber, Lyft, DoorDash, Instacart, Target and Walmart to hand over information on their use of personal data to determine prices and pay. The orders were issued under Section 6(b) of the FTC Act and the companies have 45 days to respond. The agency wants to know whether the price of a ticket, a ride, a delivery or an item varies based on browsing history, location or loyalty programs, and whether gig workers' pay depends on their data.

In 45 seconds

The FTC asked Delta, United, JetBlue, Uber, Lyft, DoorDash, Instacart, Target and Walmart for data on the use of personal information in pricing and pay.
The orders are issued under Section 6(b) and the companies have 45 days to respond; the internal vote was unanimous.
The agency will examine methodologies, algorithms and tests since January 1, 2023, and could go to federal court if companies fail to respond.

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IASummary generated by artificial intelligence from a story by CiberCuba. It may contain errors: the original source prevails.

FTC
datos personales
precios
regulación
plataformas

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US FTC investigates nine companies over use of personal data to set prices and pay

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