European Commission publishes its Digital Fairness Act proposal
The European Commission presented on 11 November 2026 its proposal for a Digital Fairness Act, which would take the form of a regulation and repeal the 2005 Unfair Commercial Practices Directive, adding a chapter on "digital fairness". The initiative regulates dark patterns, influencer marketing, personalised advertising and pricing, virtual currencies, loot boxes and addictive design. It is presented alongside a simplification directive and a review of the Consumer Protection Cooperation Regulation.
In 40 seconds
- The proposal is a regulation that would fully replace the 2005 Unfair Commercial Practices Directive and remove the 27 national transposition regimes.
- It includes a new Part III of Annex I with ten dark patterns deemed unfair in all circumstances, a list the Commission could expand through delegated acts.
- It requires influencers to disclose commercial intent with terms such as "advertisement" or "commercial collaboration" and bans urging minors to buy.
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IASummary generated by artificial intelligence from a story by Cuatrecasas. It may contain errors: the original source prevails.
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