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ISDIN launches FARMACIA IS IN, a digital program to strengthen pharmacist advice

TechnologyInternationalLa VanguardiaAI summary
Image: La Vanguardia

ISDIN has launched FARMACIA IS IN, an initiative based on technology tools that aims to connect the physical and digital pharmacy experience, strengthen pharmacists' professional recommendation and bring the channel closer to younger audiences. The program lets consumers accumulate benefits redeemable as discounts on later purchases at participating pharmacies and access scientific information about recommended products. The laboratory expects to exceed 4,000 participating establishments before the end of 2026.

In 30 seconds

  • ISDIN launches FARMACIA IS IN, a program of digital tools for the pharmacy channel.
  • Customers accumulate benefits redeemable as discounts on later purchases at participating pharmacies.
  • The goal is to exceed 4,000 participating establishments before the end of 2026.
Read the full story at La Vanguardia

IASummary generated by artificial intelligence from a story by La Vanguardia. It may contain errors: the original source prevails.

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