Instagram tests horizontal video format with clips up to 90 minutes to compete with YouTube

TechnologyInternationalLópez-Dóriga DigitalOct 26, 2026, 5:09 PM35 s readAI summary

Instagram has begun testing a horizontal video format through a product called Features, in a trial with a select group of creators in the United States that allows longer videos, in some cases up to 90 minutes. Instagram head Adam Mosseri and Vice President of Product Tessa Lyons presented the initiative, with which Meta seeks to compete with YouTube and strengthen its position against Spotify and Netflix in long-form audiovisual content.

In 35 seconds

Instagram is testing Features, a horizontal video format with longer videos, up to 90 minutes in some cases.
The test is limited to a select group of content creators in the United States.
Adam Mosseri and Tessa Lyons presented the initiative, which seeks to give creators more flexibility.

Read the full story at López-Dóriga Digital

IASummary generated by artificial intelligence from a story by López-Dóriga Digital. It may contain errors: the original source prevails.

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Instagram tests horizontal video format with clips up to 90 minutes to compete with YouTube

In 35 seconds

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Keep reading

Dan Driscoll, former US Army secretary, joins OpenAI as senior national security advisor

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