Gerardo Araújo, general manager of El Universal, presents the keys to its digital transformation at the SIP

TechnologyColombiaEluniversal.com.coOct 24, 2026, 2:25 PM40 s readAI summary

Gerardo Araujo Perdomo, general manager of El Universal of Cartagena, presented the newspaper's digital transformation with the support of Google News Initiative at the 82nd General Assembly of the Inter American Press Association (SIP), held in Bogotá from October 22 to 25, 2026. Araujo said that since 2020 the paper faced falling print advertising and sought to grow audiences and new revenue sources, and that success lies not in implementing a project but in learning to keep transforming.

In 40 seconds

Araujo presented El Universal's case at the SIP General Assembly in Bogotá, invited by Google News Initiative.
The newspaper, founded in 1948, faced falling print advertising and the need for new revenue sources since 2020.
The transformation relied on teamwork across areas, in-person dialogue among executives and a permanent willingness to change.

Read the full story at Eluniversal.com.co

IASummary generated by artificial intelligence from a story by Eluniversal.com.co. It may contain errors: the original source prevails.

medios
transformación digital
Google News Initiative
SIP
Cartagena

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Gerardo Araújo, general manager of El Universal, presents the keys to its digital transformation at the SIP

In 40 seconds

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