Experts warn about fake advertising as a new scam tactic
Experts warn that criminals are using fraudulent ads, disguised among legitimate content, to scam users. According to ESET, they can appear on search engines, online stores, apps, video games, messaging platforms and social media, where the risk would be greatest. They impersonate well-known companies, offer limited-time discounts, promise investment gains, pose as bank customer service or show fake security alerts. The Norton's LATAM Cybersecurity Landscape Study 2026, focused on Colombia, shows that 91% of adults say they experienced a cyber threat in the last 12 months.
In 40 seconds
- Fraudulent ads blend in with legitimate content on search engines, stores, apps, video games, messaging and social media
- They impersonate companies, offer limited-time discounts or promise investments with little or no risk
- They aim to infect devices, steal personal and banking data or obtain money directly
IASummary generated by artificial intelligence from a story by Revista Semana. It may contain errors: the original source prevails.




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