Expert warns e-commerce now pits local merchants against manufacturers worldwide
Technology expert Samir Estefan said on Sala De Prensa Blu that technology is an "authentic transformation of the economy," driven by the convergence of the internet, mobile phones and social media. According to Estefan, about 90% of people start their search for products or services online, so having only a physical presence leaves merchants at a disadvantage. He argued that e-commerce has erased local borders: a shoe seller in Bucaramanga competes with manufacturers around the world.
In 35 seconds
- Estefan attributes changes in consumer habits to the combination of the internet, mobile phones and social media
- About 90% of people start their search for products or services online, according to the expert
- With only a physical presence, merchants lose the first point of contact with customers
Read the full story at Blu Radio
IASummary generated by artificial intelligence from a story by Blu Radio. It may contain errors: the original source prevails.
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