ETB president: "Business opportunities are huge" and bets on moving from Telco to TelchCo
Diego Molano, president of ETB, spoke at the Premio Empresario Colombiano del Año UR 2026 about the company's transformation. He said that when he arrived he found a company of more than 140 years that was losing more than 2 billion pesos a day operationally and that competes with Claro and Tigo in an industry in crisis. According to Molano, more than 70% of its network traffic comes from content providers such as Netflix and Meta, and the bet is to move from Telco to "TelchCo", adding solutions and artificial intelligence.
In 50 seconds
- Molano described an ETB of more than 140 years that was losing more than 2 billion pesos a day operationally when he arrived.
- He said more than 70% of its network traffic comes from content providers such as Netflix and Meta, which do not create jobs or pay taxes in Colombia.
- The shift toward "TelchCo" includes solutions such as electronic health records and AI tools for the public sector.
IASummary generated by artificial intelligence from a story by Revista Semana. It may contain errors: the original source prevails.





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