eRetail DAY Latam 2026 drew 1,400 registrants in Mexico City and focused on POAS
eRetail DAY Latam 2026, organized by the eCommerce Institute in Mexico City, drew more than 1,400 registrants and 40 speakers. The agenda centered on integrating physical and digital channels, artificial intelligence and new operating models. Marcos Pueyrredon, president of the eCommerce Institute, said the funnel has become a flywheel and proposed POAS (Profit on Ad Spend) as an alternative to traditional ROAS. Data on Mexican ecommerce was presented at the event and the eCommerce Award México 2026 was handed out.
In 45 seconds
- More than 1,400 registrants and 40 national and international speakers took part in eRetail DAY Latam 2026 in Mexico City.
- Marcos Pueyrredon proposed POAS (Profit on Ad Spend), which requires defining which costs are deducted before calculating advertising profitability.
- According to AMVO, Mexico has 77.2 million digital buyers and 49% of companies are still exploring AI, versus 18% that have implemented it.
Read the full story at El Ecosistema Startup
IASummary generated by artificial intelligence from a story by El Ecosistema Startup. It may contain errors: the original source prevails.
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