Deckers raises profit guidance despite cutting sales expectations
Deckers Brands, parent of Hoka, Ugg and Teva, raised its profit guidance for fiscal 2027, which ends March 31, 2027, while lowering its sales targets. In the second fiscal quarter it posted revenue of $1.481 billion, up 3.5% year on year but below the $1.510 billion expected by analysts. Hoka grew 6.8% and Ugg 3.5%, while the direct-to-consumer business fell 1.8%. Diluted earnings per share rose to $2.31 from $1.82.
In 40 seconds
- Deckers expects net sales of $5.700 billion to $5.725 billion for fiscal 2027, versus its previous range of $5.860 billion to $5.910 billion.
- Projected operating margin rises to about 23% from just over 21.5%, and gross margin to around 58.5%.
- In the second quarter, Hoka posted $677.2 million (+6.8%) and Ugg $786.4 million (+3.5%); direct-to-consumer fell 1.8%.
IASummary generated by artificial intelligence from a story by Interempresas Media. It may contain errors: the original source prevails.




Comments
Be respectful. Comments reported by several people are hidden until a moderator reviews them.
You do not need an account to read, only to comment. Sign in with a code sent to your email or with your Google account. We only show the name you choose, never your email.