Davivienda opposes registration of the Plata Colombia trademark before the SIC

FinanceColombiaPulzoNov 4, 2026, 9:01 AMAI summary

Davivienda filed a formal opposition before Colombia's Superintendence of Industry and Commerce (SIC) to block registration of the Plata Colombia trademark, arguing it could be confused with Daviplata, according to Portafolio. The SIC notified the transfer of the opposition on Thursday, October 29, and Banco Plata has 30 business days to respond. The bank says it has invested since 2011 in positioning its brand and warns the new name could weaken Daviplata's distinctive value.

In 40 seconds

Davivienda asked the SIC to block registration of the Plata Colombia trademark over possible confusion with Daviplata.
The SIC notified the opposition on October 29 and Banco Plata has 30 business days to defend itself.
Davivienda argues it has invested since 2011 in positioning its brand and that the new name would weaken its distinctive value.

Read the full story at Pulzo

IASummary generated by artificial intelligence from a story by Pulzo. It may contain errors: the original source prevails.

Davivienda
Plata
SIC
marcas
fintech

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Davivienda opposes registration of the Plata Colombia trademark before the SIC

In 40 seconds

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