Danone brings forward price increases and defends its role against private label

FinanceInternationalExpansiónOct 21, 2026, 8:32 AM40 s readAI summary

Danone's president for Europe, Turkey, the Middle East and Africa (EMEA), Pablo Perversi, said at the 41st Aecoc Mass Consumption Congress in Seville that the company has room to gain size and grow in volume despite the rise of private label. According to the executive, Danone has changed 50% of the products on the shelf in four years and has gone from losing volume to gaining it. He also criticised private label for "copying" manufacturer brands and trying to lower prices.

In 40 seconds

Perversi argues Danone can gain size and grow in volume despite the rise of private label
The company changed 50% of products on the shelf in four years and moved from losing volume to gaining it
40% of current growth comes from categories that were previously emerging, according to the executive

Read the full story at Expansión

IASummary generated by artificial intelligence from a story by Expansión. It may contain errors: the original source prevails.

Danone
consumo masivo
marca blanca
precios
Aecoc

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Danone brings forward price increases and defends its role against private label

In 40 seconds

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Keep reading

IMF backs economic rescue bill as Banco de la República calls for rigor in its review

Parks and attractions in Colombia generated US$1.095 billion in 2024, according to IAAPA

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