Agentic commerce: when AI compares prices and shops for the user

TechnologyColombiaDiario del SurNov 13, 2026, 10:02 AMAI summary

Agentic commerce, in which artificial intelligence assistants make purchases autonomously on behalf of users, is beginning to transform e-commerce. These agents analyze needs, compare features and prices and find products in milliseconds. According to EPAM Systems, which has a presence in Colombia, retailers will have to rethink their digital strategies and rely on structured, real-time data to avoid becoming invisible to purchasing algorithms, as well as extend KYC and KYB processes to AI tools.

In 40 seconds

Agentic commerce uses AI assistants that buy autonomously on behalf of the user, comparing prices and features in milliseconds.
EPAM warns that a brand without structured, consolidated real-time data can become invisible to purchasing algorithms.
The spread of these purchases raises security challenges: KYC and KYB processes should be extended to AI tools.

Read the full story at Diario del Sur

IASummary generated by artificial intelligence from a story by Diario del Sur. It may contain errors: the original source prevails.

comercio agéntico
inteligencia artificial
e-commerce
EPAM

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Agentic commerce: when AI compares prices and shops for the user

In 40 seconds

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