Colombia leads South America in generative AI adoption, according to Microsoft
According to the Global AI Diffusion Report by the Microsoft AI Economy Institute, Colombia is the South American country with the highest adoption of generative artificial intelligence: about 25.9% of the working-age population uses AI tools in daily activities, academic processes or content creation, above Brazil and Mexico. In banking, finance, insurance and telecommunications, virtual assistants and automated calls account for more than 61% of customer service operations.
In 35 seconds
- 25.9% of the working-age population uses generative AI tools, according to the Microsoft AI Economy Institute.
- Colombia surpasses Brazil and Mexico in generative AI adoption in South America.
- In banking, finance, insurance and telecommunications, virtual assistants and automated calls account for more than 61% of customer service.
IASummary generated by artificial intelligence from a story by Diario del Sur. It may contain errors: the original source prevails.





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