Ecuadorian appliance chains move Black Friday forward to November 20
Stores belonging to Ecuador's Association of Home Appliance Warehouses (Asadelec) will move Black Friday forward to November 20, 2026, and expect double-digit revenue growth. The guild, which groups ten chains including Artefacta, Comandato, Crecos, Jaher, Japón, La Ganga, Marcimex, Orve Hogar, Sukasa and Todo Hogar, is restocking inventory and preparing promotions. The date change aims to avoid clashing with the sectional calendar and with citizens' travel for the elections.
In 35 seconds
- Asadelec moves Black Friday forward to November 20, 2026, and expects double-digit revenue.
- The date change aims to avoid clashing with the sectionals and with election-related travel.
- Movement is expected in white goods, air conditioners and small appliances, plus electric motorcycles and scooters.
IASummary generated by artificial intelligence from a story by El Universo. It may contain errors: the original source prevails.




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