Bimbo launches Bimbitos, plush keychains of its brands, in a "mystery box" format
Grupo Bimbo launched the Bimbitos, a collection of five charms and plush-style keychains inspired by its brands and products: the Osito Bimbo, a slice of sliced bread, a donut, a chocolate-chip sponge cake from Weikis and a Takis figure. The more than 300,000 units are handed out at supermarkets and convenience stores with the purchase of two company products, until October 31 or while stocks last, under the blind box or "mystery box" format.
In 40 seconds
- The collection has five figures: Osito Bimbo, a slice of sliced bread, a donut, a Weikis sponge cake and a Takis figure
- They are handed out with the purchase of two Grupo Bimbo products at supermarkets and convenience stores
- More than 300,000 units are available until October 31 or while stocks last
Read the full story at Reason Why
IASummary generated by artificial intelligence from a story by Reason Why. It may contain errors: the original source prevails.
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