Apple still charging three times its cost for iPhone storage upgrades, WSJ says

TechnologyInternational9to5MacNov 4, 2026, 7:45 AMAI summary

A Wall Street Journal analysis cited by Macworld indicates that Apple still charges more than three times its direct cost for higher storage tiers on the iPhone 18 Pro. On the iPhone 17 Pro, going from 256GB to 1TB cost buyers $400 against a $42 cost for the company. Apple warned this week that memory costs will reduce its margins in the holiday quarter.

In 35 seconds

The WSJ analysis compares the iPhone 18 Pro storage upgrade, where the price difference rose to $600 and the estimated direct cost is $192.
On the iPhone 17 Pro, the jump from 256GB to 1TB cost buyers $400, with a $42 cost for Apple.
Apple warned that memory costs will pressure its margins in the holiday quarter.

Read the full story at 9to5Mac

IASummary generated by artificial intelligence from a story by 9to5Mac. It may contain errors: the original source prevails.

Apple
iPhone
márgenes
almacenamiento
costos

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Apple still charging three times its cost for iPhone storage upgrades, WSJ says

In 35 seconds

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Keep reading

Henry offers a free AI course in Colombia to build apps without knowing how to code

Artificial intelligence to ease workload: the tasks it can automate

Bill Gates warns of a "turbulent" 20-year AI transition for jobs

Brazil halts Meta and bars it from using news content to train its AI without permission