Apple lets developers show retention messages before a subscription is canceled

TechnologyInternationalMacRumorsNov 4, 2026, 6:58 PMAI summary

Apple added a subscription retention feature for developers that lets them show messages when a subscriber tries to cancel. The messages appear in the cancellation flow and can include text, images or a special offer. They are set up in App Store Connect for auto-renewable subscriptions, with options for subscriber eligibility and wait time between messages. A separate Retention Messaging API, available by request, lets developers choose which messages to show based on subscription details.

In 30 seconds

Apple enables retention messages in the subscription cancellation flow.
Messages can include text, images or special offers.
They are configured in App Store Connect with eligibility rules and wait times.

Read the full story at MacRumors

IASummary generated by artificial intelligence from a story by MacRumors. It may contain errors: the original source prevails.

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Apple lets developers show retention messages before a subscription is canceled

In 30 seconds

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Keep reading

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