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AI giants set their sights on the travel industry, which moves $11.6 trillion a year

TechnologyInternationalEL PAÍS35 s readAI summary
Image: EL PAÍS

OpenAI, Alphabet and Anthropic are seeking a share of the revenue of a travel industry that moves $11.6 trillion a year, according to the WTTC. Some 1.4% of hotel traffic already comes from AI, double the level of six months ago, according to Lighthouse, which estimates the real figure could climb to 5%. Hotels, agencies and tour operators are preparing strategies to appear in assistants' answers and adapt their distribution.

In 35 seconds

  • 1.4% of hotel traffic comes from AI, double the level of six months ago, according to Lighthouse, which estimates the real figure could reach 5%
  • The WTTC estimates the travel industry moves $11.6 trillion a year
  • ITH launched the GEO tool to guide hotels in appearing in AI searches
Read the full story at EL PAÍS

IASummary generated by artificial intelligence from a story by EL PAÍS. It may contain errors: the original source prevails.

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