After blocking Muse, Amazon now lets users text Alexa to help them shop

TechnologyInternationalTechCrunchNov 6, 2026, 9:10 AMAI summary

Amazon announced a feature that lets customers chat with its Alexa AI agent over text messages to shop. The company said some U.S. users will receive a message to enable the tool, which allows them to search for items, add them to cart and purchase using natural language. The launch comes after Meta's Muse was blocked from querying its site in September and ahead of the holiday shopping season. There will be a waitlist and the rollout will expand in coming weeks.

In 35 seconds

Amazon launches text-based shopping with Alexa for select U.S. customers.
The agent lets users search for items, add them to cart and purchase in natural language.
It also manages lists, compares products, tracks prices and checks order status.

Read the full story at TechCrunch

IASummary generated by artificial intelligence from a story by TechCrunch. It may contain errors: the original source prevails.

Amazon
Alexa
inteligencia artificial
comercio electrónico
Meta

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After blocking Muse, Amazon now lets users text Alexa to help them shop

In 35 seconds

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