• TRM (USD/COP)COP 3,235.59 +1.65% +COP 52.60Colombia's official exchange rate (Financial Superintendence), valid Nov 4 to Nov 4
  • EuroCOP 3,617.08 +1.72% +COP 61.02Reference: TRM crossed with the European Central Bank rate of Nov 3; not the market quote
  • Mexican pesoCOP 173.98 +3.35% +COP 5.64Reference: TRM crossed with the European Central Bank rate of Nov 3; not the market quote
Quilla NewsFinance & Technology
ENES

85% of Argentines say AI could influence their purchases for Cyber Monday

TechnologyInternationalLa Nación35 s readAI summary
Image: La Nación

A study by Google and Ipsos, published ahead of Cyber Monday scheduled for November 2-4, indicates that 85% of surveyed Argentines would be influenced by an AI recommendation when choosing a brand, store or product. 69% of those who use AI say they started planning and researching purchases earlier, and 60% use Gemini as their main tool. 39% want the recommendation to come with reviews from real people.

In 35 seconds

  • 85% of respondents would be influenced by an AI recommendation when choosing a brand, store or product.
  • 69% of Argentines who use AI began planning and researching purchases earlier than usual.
  • 60% use Gemini as their main tool and 39% ask for reviews from real people alongside the recommendation.
Read the full story at La Nación

IASummary generated by artificial intelligence from a story by La Nación. It may contain errors: the original source prevails.

Comments

Be respectful. Comments reported by several people are hidden until a moderator reviews them.

You do not need an account to read, only to comment. Sign in with a code sent to your email or with your Google account. We only show the name you choose, never your email.

    Keep reading