• TRM (USD/COP)COP 3,235.59 +1.65% +COP 52.60Colombia's official exchange rate (Financial Superintendence), valid Nov 4 to Nov 4
  • EuroCOP 3,617.08 +1.72% +COP 61.02Reference: TRM crossed with the European Central Bank rate of Nov 3; not the market quote
  • Mexican pesoCOP 173.98 +3.35% +COP 5.64Reference: TRM crossed with the European Central Bank rate of Nov 3; not the market quote
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Colombian brands bet on quality, price and delivery against Temu and Shein

FinanceColombiaPortafolio10 s readAI summary
Image: Portafolio

Colombian brands are adjusting their strategies to compete with the platforms Temu and Shein, leaning on quality, price and delivery, according to Portafolio. Meanwhile, the Government is reviewing the tax treatment of these platforms.

Read the full story at Portafolio

IASummary generated by artificial intelligence from a story by Portafolio. It may contain errors: the original source prevails.

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