Brands ramp up AI investment, but only 23% of consumers trust its recommendations
75% of marketers plan to increase their investment in AI assistants during 2027, according to the published information. However, only 23% of consumers trust the recommendations these assistants generate, revealing a gap between brands' bet on AI and users' trust.
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IASummary generated by artificial intelligence from a story by Portafolio. It may contain errors: the original source prevails.
