Toyota Argentina CEO explains to Japan the US$1.34 billion investment in Zárate
Gustavo Salinas, CEO of Toyota Argentina, described at a Lantia Capital event how he explained to Japan the largest investment in Argentine automotive history: a US$1.34 billion outlay in Zárate. Salinas recounted what the parent company told him in 1996 about why to invest in the country and what happened in 2001, and detailed which factors weighed this time in moving ahead with the investment.
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